A Soulful Beauty Brand Rooted in Self-Care 

During the pandemic, when consumers were hunkered down at home, they finally had time to prioritize self-care. One of them was Nasreen Bhatt.

Founder of InnerSoul Beauty and the winner of the People’s Choice Award of the Indie 360 Pavillion at the New York Society of Cosmetic Chemists’ Suppliers’ Day 2026, Bhatt remembers partaking in mother-daughter wellness rituals rooted in her Southeast Asian ethnicity that involved minimalistic beauty routines. She called them “innersoul Sundays.” 

As a DIYer, Bhatt dabbled in hair oil. One iteration contained Indian gooseberries, rose herb and sesame seeds to promote hair longevity. Indian gooseberries strengthened roots and enhanced natural color. Rose herb helped soothe the scalp and balance moisture. Sesame seeds provided essential fatty acids to protect hair strands from damage.

That hair oil helped launch her brand. Bhatt’s organic chemistry and agricultural background from her studies at Delaware Valley College where she obtained her bachelor’s degree in chemical engineering has helped in the venture. 

Bhatt grew up in a small village four hours from Ahmedabad, the largest city in the state of Gujarat, India.

“I’ll always have a part of me in my village where I grew up,” she said. 

Bestsellers and New Beauty 

Bhatt has expanded her range since its launch six years ago.

InnerSoul Shine unscented Vitamin C Rosehip & Ginger Root Facial Oil is a bestseller. Rosehip improves collagen levels, reduces wrinkles and fine lines, while ginger root’s antioxidant properties prevent free radical damage and protect against aging. The oil can also be mixed with facial moisturizers and foundations for a dewier complexion. 

The brand’s Vegan Ghee Lip Butters are also popular. The tubes are packed with hydrating ingredients such as sweet honey oil, coconut milk and watermelon juice. 

“Skincare is self-care,” said Bhatt. “Our body is mostly water, and we need to hydrate it.”

InnerSoul Glow-Turmeric Orange Peel Facial Mud Mask is an all-natural mask that heals, hydrates and tightens pores to lift excess oil and leave skin glowing and soft.

More recently, InnerSoul Beauty segued into color cosmetics. 

In addition to matte lip liners, the brand’s Brow Blade is a pencil that helps create natural defined brows using an array of Indian-inspired ingredients including beetroot powder, coffee grounds, coconut and soybean oils.